Managing the balance of power : UK tour operators and destinations / Mary Klemm, Lynn Parkinson
Travel and tourism companies: global brands / Simon Anholt
Managing hotel brand equity : a customer-centric framework for assessing performance / Keshav Prasad, Chekitan S. Dev
Tourism brands : an exploratory study of the brands box model / Jackie Clarke
Limited service hotel brands / Robin Gauldie
Sustainable development of tourism : a compilation of good practices / World Tourism Organization
COTA(S): 8083
Using brand awareness and brand image in tourism channels of distribution / Tracy Woodward
European hotel branding / Andrew Sangster
Marques et labels touristiques : compte-rendu de la journée du lº décembre 1999 / AFIT-Agence Française de l'Ingénierie Touristique
COTA(S): 8228.03
Contract catering: a positional paper / Wilson, Mervyn D. J., Anna E. Murray, Margaret A. McKenna-Black