The older traveler: challenge and opportunities : The number of elderly travelers is expanding greatly. To attract these travelers, you need to understand their needs and desires / Colette V. Browne
Marketing to older travelers : You can increase your lodging operation's shoulder-season occupancy by attracting senior citizens' motorcoach tours. Vermont's Middlebury Inn used this strategy to increase its occupancy in the face of an otherwise flat tourist market / Stowe Shoemaker