An examination of Taiwan destination brand sssociations: from the perspective of mainland chinese Tourists / Zhuowei (Joy) Huang, Mimi Li & Qian Li

Huang, (Joy) Zhuowei; Mimi, Li; Qiang, Ye

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs 1/2 (January-March 2015), p. 50 - 64

Actividade turística; Associações; Turistas; Chineses; Análise de dados; Destinos turísticos; Marcas; Taiwan, China; China