Building a total customer experience model: applications for the travel experiences in Taiwan’s creative life industry / Shu-Hua Chang, Rungtai Lin

Shu-Hua, Chang; Rungtai, Lin

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs 3/4 (April-June 2015), p. 438 - 453

Viagens; Aspectos económicos; Gestão e planeamento em turismo; Comportamento; Comportamento turístico; Avaliação; Taiwan, China