Development and validation of a destination personality scale for mainland Chinese travelers / Li Pan [et al.]
COTA(S): RE-1193
Reciprocal effects of tourist destinations on the strenght of national tourism brands / Glauber Eduardo de Oliveira Santos and Janaina de Moura Engracia Giraldi
Customer engagement with tourism social media brands / Paul Harrigan [et al.]
Que desafios é que a Madeira tem? / Maria João Vieira Pinto e Sandra Pinto
COTA(S): A-1657
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors / Sebastian Zenker, Erik Braun, Sibylle Petersen
How a green city brand determines the willingness to stay in a city: the case of Hong Kong / Chung-Shing Chan and Lawal M. Marafa
COTA(S): RE-1562
Des slogans touristiques interchangeables: analyse du positionnement de 160 pays / Charles-Édouard Houllier-Guibert
COTA(S): RE-410
How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong
COTA(S): RE-1831
Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe