Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]

Beldona, Srikanth; Miller, Brian; Francis, Tiffany; Kher, Hemant V.

Cornell Hospitality Quarterly. - California, ISSN 1938-9655. - Vol. 56 nº 3 (August 2015), p. 298-308

Hotéis; Marcas; Imagem de marca; Comparação