Traveller-generated contents for destination image formation: Mainland China travellers to Taiwan as a case study / Yan Ru Li [et al.]

Yan, Ru Li; Yao, Chin Lin; Ping, Heng Tsai; Yung, Yueh Wang

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs. 5-6 (July-September 2015), p. 518 - 533

Destinos turísticos; Imagem turística; Internet; Análise de dados; Viajantes; Planeamento turístico; Taiwan, China