Online group-buying of tourism products: effects of value and trust on site attachment, altruism, and loyalty / Myung Ja Kim [et al.]

Myung-Ja, Kim; Namho, Chung; Choong-Ki, Lee; Preis, Michael W.

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs 7-8 (October-December 2015), p. 935 - 952

Redes de informação; Internet; Produtos turísticos; Compras turísticas; Fidelização