Achieving destination advocacy and destination loyalty through destination brand identification / Vikas Kumar and Arun Kumar Kaushik

Kumar, Vikas; Kaushik, Arun Kumar

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 34, nº 7 - 9 (October - December 2017), p.1247 - 1260

Destinos turísticos; Imagem de marca; Identidade cultural; Fidelização