Turismo de Portugal

Título/Resp.:

Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu

Autor(es):

Zhuowei, (Joy) Huang; Chaozhi, Zhang; Jing, Hu

IN:

Vol. 34, nº 7 - 9 (October - December 2017), p. 1198 - 1210

Assunto(s):

Destinos turísticos; Marcas; Imagem de marca; Turistas; Comportamento; Chineses

Analíticos  
COTASIGLACÓDIGO BARRASESTADO
RE-1562CD300100031671Livre