Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA / Alison Murray, Carol Kline
COTA(S): RE-926
Marca Europa não reúne consenso / Patrícia Afonso
COTA(S): RP-381
Turismo, marketing e indústrias criativas / Paulo Faustino
COTA(S): RP-1789
Experiential marketing and Long-term sales / Steven S. Cuellar, Robert C. Eyler, Rich Fanti
COTA(S): RE-1562
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton
A model of tourism destination brand equity: The case of wine tourism destinations in Spain / Mar Gómez, Carmen Lopez, Arturo Molina
COTA(S): RE-1193
How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun
A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha
COTA(S): RP-1826
Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value / Chyong-Ru Liu, Han-Kuei Liu, Wei-Rong Lin
COTA(S): RE-1610