Understanding active loyalty behavior in hotel reward programs through customers’ switching costs and perceived program value / Karen Lijia Xie [et al.]

Xie, Karen Lijia; Lina, Xiong; Chih-Chien, Chen; Hu, Clark

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs 3/4 (April-June 2015), p. 308 - 324

Hotéis; Clientela turística; Fidelização; Política de preços; Gestão; Custos de estada