Destinations branding and the role of the stakeholders: the case of New Zealand / Nigel Morgan, Annette Pritchard, Rachel Piggott

AUTOR(ES): Morgan, Nigel; Pritchard, Annette; Piggott, Rachel

PUBLICAÇÃO: [S.l.: s.n.]

IN: Journal of Vacation Marketing. - London. - Vol. 9, nº 3 (June 2003), p. 285-299; RE-1370