Marketing 3.0: a era da participação e colaboração / John Bowen
COTA(S): RP-1789
Hotel and tourism trends / John Bowen
COTA(S): 10325-I.04
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
COTA(S): 7236
Hospitality marketing research: a content analysis and implications for future research / John T. Bowen, Beverly A. Sparks
The effect of employee uniforms on employee satisfaction / Kathy Nelson, John Bowen
Comentary on loyalty: a strategic commitment / Stowe Shoemaker, John Bowen
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