Promoting relationship marketing of tour leaders’ blog: the role of charisma / Sheng-Hshiung Tsaur [et al.]
COTA(S): RE-1610
Do Travel Product Types Matter? Online Review Direction and Persuasiveness / Sheng-Hshiung Tsaur, Chung-Ching Huang, Hsiang-Fei Luoh
COTA(S): RE-1562