Turismo de Portugal

1. 

Qualité & tourisme: du marketing au management / Dir. Claudine Desvignes

COTA(S): RE-411

Monografias  
2. 

The key capabilities required for managing tourism business networks / Arja Lemmetyinen, Frank M. Go

Autor: Lemmetyinen, Arja Coautor: ; Go, Frank M.

COTA(S): RE-1193

Analíticos  
3. 

Superbrands: marcas de excelência em Portugal 2009 / Superbrands Portugal

Data Publicação: 2009 Col.autor: Superbrands Portugal

COTA(S): 12556

Monografias  
4. 

Online and Off-line Travel Packages Preferences: A Conjoint Analysis / Michael Chiam, Geoffrey Soutar e Alvin Yeo

Autor: FUNK, Daniel C. Coautor: ; ALEXANDRIS, Konstantinos
PING, Yang

COTA(S): RE-1610

Analíticos  
5. 

Destination brand positions of a competitive set of near-home destinations / Steven Pike

Autor: Pike, Steven

COTA(S): RE-1193

Analíticos  
6. 

Hotelaria e Turismo : Reflexão sobre as marcas de spas / Turismo de Portugal, I.P.

Col.autor: Turismo de Portugal, I. P.

COTA(S): 13770

Monografias  
7. 

Branding a memorable destination experience. The case of "Brand Canada" / Simon Hudson

Autor: Hudson, Simon Coautor: ; Ritchie, J.R. Brent

COTA(S): RE-1610

Analíticos  
8. 

Handbook on tourism destination branding / World Tourism Organization, European Travel Commission

Data Publicação: 2009 Col.autor: OMT
ETC

COTA(S): 12459; 12459-Dg; 12459-A-Dg

Monografias  
9. 

Reflexão sobre modelos de negócio e marcas hoteleiras : Hotelaria e Turismo / Turismo de Portugal

Col.autor: Turismo de Portugal, I. P.

COTA(S): 13765

Monografias  
10. 

A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu

Autor: Soyoung, An Coautor: ; Busser, James A.
Baloglu, Seyhmus

COTA(S): RE-1193

Analíticos