Destination Image and brand personality of Jamaica: a model of tourist behavior / Seyhmus Baloglu, Tony Leonard Henthorne, Safak Sahin
COTA(S): RE-1562
Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu
COTA(S): RE-1193
Gaming destination images: implications for branding / Erin Kneesel, Seyhmus Baloglu, Michelle Millar
COTA(S): RE-111
A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu