A Model of Event–Destination Image Transfer / Qian Deng, Mimi Li
COTA(S): RE-111
Sense of Place: The Importance for Destination Branding / Adriana Campelo [et al]
Destination marketing organizations and destination marketing: a narrative analysis of the literature / Steven Pike, Stephen J. Page
COTA(S): RE-1193
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry / Jinsoo Hwang, Heesup Han
Developing and testing a model of exhibition brand preference: The exhibitors' perspective / Xin Jin, Karin Weber
Boas práticas para o investimento turístico / José Manuel Inácio, Carlos Ricardo
COTA(S): RP-1806
Aplicar os príncipios-base de branding aos detinos turísticos / Gavin Eccles
COTA(S): RP-1826
La gomera y su imagen como destino turístico: ventajas comparativas y competitivas / Carlos Rodríguez Barroso
COTA(S): RE-319
Marketing Destinations with Prolonged Negative Images: Towards a Theoretical Model / Eli Avraham, Eran Ketter
COTA(S): RE-1775
Culinary Tourism Packages and Regional Brands in Czechia / Jana Spilková, Dana Fialová