Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung
COTA(S): RE-1562
After over 25 years of accrediting beaches, has Blue Flag contributed to sustainable management? / Rosa M. Fraguell [et al.]
COTA(S): RE-926
First-class in-flight services and advertising effectiveness: Antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry / Seontaik Kim, Insin Kim and Sunghyup Sean Hyun
The effects of perceived destination ability and destination brand love on tourists' loyalty to post-disaster tourism destinations: The case of Korean tourists to Japan / Kwang-Ho Lee and Sunghyup Sean Hyun
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han
O desafio da nação-valor / Francisco Jaime Quesado
COTA(S): RP-1850
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
COTA(S): RE-1193
The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy / Elena Maria Marcoz, T. C. Melewar and Charles Dennis
COTA(S): RE-1610
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
Le totem urbain, outil d'appropriation de la ville / Charles-Edouard Houllier-Guibert
COTA(S): RE-410