Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian-Russel model / Aikaterini Manthiou [et al.]
Investigating festivals and events as social gathering: the application of social identity theory / Langlung (Luke) Chiang [et al.]
Eecollection of the sea cruise: The role of cruise photos and other passengers on the ship / Juhee Kang [et al.]
Investigating the effects of memorable experiences: an extended model of script theory / Aikaterini Manthiou [et al.]
The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.]
Does consumers' feeling affect their quality of life? Roles of consumption emotion and its consequences / Seonjeong (Ally) Lee [et al.]
An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling / Aikaterini Manthiou, Juhee Kang and Sunghyup Sean Hyun