61.		Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA / Alison Murray, Carol Kline Autor: Murray, Alison Coautor: ; Kline, Carol
62.		Marca Europa não reúne consenso / Patrícia Afonso Autor: Afonso, Patrícia
63.		Turismo, marketing e indústrias criativas / Paulo Faustino Autor: Faustino, Paulo
64.		Experiential marketing and Long-term sales / Steven S. Cuellar, Robert C. Eyler, Rich Fanti Autor: Cuellar, Steven S. Coautor: ; Eyler, Robert C. Fanti, Rich
65.		Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton Autor: Chiara, Rinaldi Coautor: ; Beeton, Sue
66.		A model of tourism destination brand equity: The case of wine tourism destinations in Spain / Mar Gómez, Carmen Lopez, Arturo Molina Autor: Gómez, Mar Coautor: ; Lopez, Carmen Molina, Arturo
67.		How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li Autor: Yan, Yang Coautor: ; Xiaoming, Lui Jun, Li
68.		Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun Autor: Young-Joo, Ahn Coautor: ; Insin, Kim Sunghyup, Sean Hyun
69.		A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha Autor: Rocha, Manuel Durães
70.		Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value / Chyong-Ru Liu, Han-Kuei Liu, Wei-Rong Lin Autor: Chyong-Ru, Liu Coautor: ; Han-Kuei, Liu Wei-Rong, Lin