Chinese consumers' brand personality perceptions of tourism real estate firms / Zhihong Liu [et al.]
Brand personality and culture: the role of cultural diferences on the impact of brand personality perceptions on tourists' visit intentions / Kurt Matzler [et al.]
O vinho na ponta da língua / Maria João de Almeida
The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.]
Destination brand personality: an application to Spanish tourism / Alejandro Gómez Aguilar, María Jesús Yagüe Guillén and Nieves Villaseñor Roman
Turismo religioso / Pedro Machado
O desafio da nação-valor / Francisco Jaime Quesado
Hospitality 2015 : Game changers or spectators
O accionista nunca fechou a porta a propostas para a gestão dos activos / Carina Monteiro
As 50 sombras do turismo / Mário Candeias