Papers on the over 50s in the 90s : factors for successful marketing of products and services / European Society for Opinion and Marketing Research
COTA(S): 5203
Seminar on the ideal product, the ideal customer, the ideal company? : new perspectives in customer satisfaction research, London (UK) 27th-29th January 1993 / org. European Society for Opinion and Marketing Research
COTA(S): 5207
Selecting tourist traffic by demarketing / M. A. Clements
Olympulse VI : a post-event assessment of resident reaction to the XV olympic winter games / J.R. Brent Ritchie, Marcia Lyons
Rejuvenating holiday resorts - a spanish case study / Simon Curtis
Une société de consommation recomposée / Robert Rochefort
Cinq tendances, quatre faits porteurs d'avenir : les principaux déterminants de la demande tourisitque des Français à l'horizon 2005 / Vincent Pacini
Learning about tourists from conversations: the over-55s in Majorca / Chris Ryan
Quels hôtels de chaîne pour demain? / Patrick Babayou, Thierry Racaud
How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill
COTA(S): 6630
The China outbound market: an evaluation of key constraints and opportunities / Li Zhou, Brian King and Lindsay Turner
Identifying the vacation travel innovator / Ronald E. Goldsmith and Stephen W. Litvin
Expectations for hotel service quality: do they differ from culture to culture? / Connie Mok and Robert W. Armstrong
Leisure traveler choice models of theme hotels using psychographics / Andreas H. Zins
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
COTA(S): 7236
Tourism marketing / Les Lumsdon
COTA(S): 7321
Involvement: travel motivation and destination selection / Bharath M. Josiam, George Smeaton, Christine Clements
Cartes de fidélité
La qualité c'est aussi celle des hommes / François Clair
Service quality, customer satisfaction, and customer value: a holistic perspective / Haemoon Oh