The effects of perceived destination ability and destination brand love on tourists' loyalty to post-disaster tourism destinations: The case of Korean tourists to Japan / Kwang-Ho Lee and Sunghyup Sean Hyun
COTA(S): RE-1562
First-class in-flight services and advertising effectiveness: Antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry / Seontaik Kim, Insin Kim and Sunghyup Sean Hyun
Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung
Tourism startegy development and facilitation of integrative processes among brand equity, marketing and motivation / Chih-Hsing Sam Liu, Sheng-Fang Chou
COTA(S): RE-1193
Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
COTA(S): RE-1610
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
Luxury cruise travelers: other customer perceptions / Sunghyup Sean Hyun, Heesup Han
Brive anime les réseaux sociaux avec des images gaillardes / Clémentine Fréchinos
COTA(S): RE-410