Digital Marketing: Strategy, Implementation and Practice / Dave Chaffey; Fiona Ellis-Chadwick
COTA(S): 14250
La imagen de España. La importancia de la Marca / Emilio Lamo de Espinosa
COTA(S): RE-319
Para além do Turismo : Uma estratégia de desenvolvimento económico baseada nos factores de atractividade do turismo / António Guedes de Sousa
COTA(S): RP-1560
Portugal: quelle image `l'extérieur / Pierre Saby
The Middle East outbound travel market with special insight into the image of Europe as a destination / World Tourism Organization; European Travel Commission
COTA(S): 13805; 13805.a; 13805-Dg
Portugal como destino de ondas : Um mar e potencialidades / Claúdia Coutinho de Sousa
COTA(S): RP-1824
Hotel trademarks in organic search: A longitudinal cross-national study / Srikanth Beldona, Kunwei Lin, Mingzhu Chen
COTA(S): RE-111
Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth
Self-congruity theory: to what extent does it hold in tourism? / Philipp Boksberger, Sara Dolnicar, Chistian Laesser, Melanie Randle
World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen