Innovation and product development in tourism: creating sustainable competitive advantage
WALDER, Bebiana (ed.), WEIERMAIR, Klaus (ed.) e SANCHO PÉREZ, Amparo (ed.)
Berlim: ESV, 2006. 170 p.
Descritores: Inovação; Política de turismo; Comportamento do consumidor; Estudos económicos.
"For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. This volume written by international experts in tourism closes the gap between the available knowledge on innovation and its transformation into innovative products and services in tourism. http://www.esv.info