Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior / Heesup Han
Customer retention in the eco-friendly hotel sector: examining the diverse processes of post-purchase decision-making / Heesup Han, Haejin Yoonb
Emerging youth tourism: fostering young travelers' conservation intentions / Heesup Han, Wansoo Kim and Kiattipoom Kiatkawsin
Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory / Heesup Han and Sunghyup Sean Hyun