Turismo de Portugal

1. 

Luxury cruise travelers: other customer perceptions / Sunghyup Sean Hyun, Heesup Han

Autor: Sunghyup, Sean Hyun Coautor: ; Heesup, Han

COTA(S): RE-111

Analíticos  
2. 

The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees / Simon Hudson [et al.]

Resp- Sec.: Hudson, Simon
Roth, Martin S.
Madden, Thomas J.
Hudson, Rupert

COTA(S): RE-1193

Analíticos  
3. 

The effect of self–brand connection and self-construal on brand lovers’ word of mouth (WOM) / Eunjin Kwon, Anna S. Mattila

Autor: Eunjin, Kwon Coautor: ; Mattila, Anna S.

COTA(S): RE-1268

Analíticos  
4. 

How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li

Autor: Yan, Yang Coautor: ; Xiaoming, Lui
Jun, Li

COTA(S): RE-1562

Analíticos  
5. 

Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai

Autor: Huang, (Joy) Zhuowei Coautor: ; Cai, Liping A

COTA(S): RE-1193

Analíticos  
6. 

Tourist perceptions of event–sponsor brand fit and sponsor brand attitude / Shih-Tung Shu, Brian King, Ching-Hung Chang

Autor: Shih-Tung, Shu Coautor: ; King, Brian
Ching-Hung, Chang

COTA(S): RE-1562

Analíticos  
7. 

Fool’s gold? Assessing the impact of the value of airline loyalty programs on Brand equity perceptions and share of wallet / Clay M. Voorhees [et al.]

Resp- Sec.: Voorhees, Clay M.
White, Ryan C.
McCall, Michael
Randhawa, Praneet

COTA(S): RE-1268

Analíticos  
8. 

Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani

Autor: kladou, Stella Coautor: ; Giannopoulos, Antonios A.
Mavragani, Eleni

COTA(S): RE-1831

Analíticos  
9. 

A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha

Autor: Rocha, Manuel Durães

COTA(S): RP-1826

Analíticos  
10. 

Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]

Resp- Sec.: Beldona, Srikanth
Miller, Brian
Francis, Tiffany
Kher, Hemant V.

COTA(S): RE-1268

Analíticos