The key capabilities required for managing tourism business networks / Arja Lemmetyinen, Frank M. Go
COTA(S): RE-1193
Online and Off-line Travel Packages Preferences: A Conjoint Analysis / Michael Chiam, Geoffrey Soutar e Alvin Yeo
COTA(S): RE-1610
Destination brand positions of a competitive set of near-home destinations / Steven Pike
Branding a memorable destination experience. The case of "Brand Canada" / Simon Hudson
A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu
Turismo no mundo: cidades marca
COTA(S): RP-1789