Les nouvelles ambitions de Maison de la France / Thierry Baudier
Branding on the web: evolving domain name usage among Malaysian hotels / Noor Hazarina Hashim, Jamie Murphy
Measurement of destination brand bias using a quasi-experimental design / Asli D. A. Tasci, William C. Gartner, S. Tamer Cavusgil
Sustainability and local tourism branding in England's South Downs / Melanie Woodland, T. G. Acott
Uniquely Singapore? A case study in destination branding / Joan C. Henderson
Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak
Tourists dependent small towns: understanding competitive advantage / Rodney C. Runyan
How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila
The role of brand affiliation in hotel market value / John O'Neill, Qu Xiao
Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour
Using brand personality to differentiate regional tourism destinations / Laurie Murphy, Gianna Moscardo, Pierre Benckendorf
Lugares e branding / David Litteljohn