Budget hotels in Europe / Macy Marvel
Avantages derivant de la marque de destination: culture, tourisme, marketing et resultats pour les PMI / Stefano Landi
Advertising strategies for hospitality services / Banwari Mittal, Julie Baker
Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao
Image building and branding policy: how to ensure sustainable image promotion / Niko Buliç
Image touristique de l'Andorre / Sergi Nadal
A importância do valor marca / Frederico d'Orey
De l'authenticité de la pratique du surf à Biarritz / Christophe Guibert
Les paradoxes du tourisme de luxe / Guy Lanfray
Un tourisme de luxe à réinventer / Marie-Claude Sicard
Mission statements of international airlines: a content analysis / Sharon Kemp, Larry Dwyer
Rejuvenation, diversification and imagery: sustainability conflicts for tourism policy in the eastern Adriatic / Derek Hall