A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu
COTA(S): RE-1193
Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans / SoJung Lee, James Busser, Jing Yang
COTA(S): RE-1562