Marketing to older travelers : You can increase your lodging operation's shoulder-season occupancy by attracting senior citizens' motorcoach tours. Vermont's Middlebury Inn used this strategy to increase its occupancy in the face of an otherwise flat tourist market / Stowe Shoemaker
A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]