Globalization or localization of consumer preferences: The case of hotel room booking / Wei Liu [et al.]
COTA(S): RE-1193
Rate Fences in Hotel Revenue Management and Their Applications to Chinese Leisure Travelers: A Fractional Factorial Design Approach / Basak Denizci Guillet, Rob Law, Qu Xiao
COTA(S): RE-1268
An examination of social media marketing in China: How do the top 133 hotel brands perform on the top four Chinese social media sites? / Basak Denizci Guillet, Deniz Kucukusta and Lu (Lucy) Liu
COTA(S): RE-1562