
1.		Strategic marketing : a lodging "end run" / Mark W. Cunningham, Chekitan S. Dev Autor: Cunningham, Mark W. Coautor: ; Dev, Chekitan S.
2.		Marketing challenges for the next decade / Chekitan S. Dev, Michael D. Olsen Autor: Dev, Chekitan S. Coautor: ; Olsen, Michael D.
3.		Managing hotel brand equity : a customer-centric framework for assessing performance / Keshav Prasad, Chekitan S. Dev Autor: Prasad, Keshav Coautor: ; Dev, Chekitan S.
4.		Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao Autor: Jiang, Weizhong Coautor: ; Dev, Chekitan S. Rao, Vithala R.
5.		To look or book: an examination of consumers' apprehensiveness toward internet use / Alex M. Susskind, MarK A. Bonn, Chekitan S. Dev Autor: Susskind, Alex M. Coautor: ; Bonn, Mark A. Dev, Chekitan S.
6.		Brand Europe: european integration and tourism development / Peter Akerhielm, Chekitan S. Dev, Malcolm A. Noden Autor: Akerhielm, Peter Coautor: ; Dev, Chekitan S. Noden, Malcolm A.
7.		Europe 1992: neglecting the tourism opportunity / Peter Akerhielm, Chekitan S. Dev, Malcolm A. Noden Autor: Akerhielm, Peter Coautor: ; Dev, Chekitan S. Noden, Malcolm A.
8.		Safeguarding your customers: the guest's view of hotel security / Julie Feickert [et al.] Resp- Sec.: Feickert, Julie Verma, Rohit Plaschka, Gerhard Dev, Chekitan S. COTA(S): RE-1268
9.		Carnival Cruise Lines: charting a new brand course / Chekitan S. Dev Autor: Dev, Chekitan S. COTA(S): RE-1268
10.		Global brand expansion: how to select a market entry strategy / Chekitan S. Dev, James R. Brown, Kevin Zheng Zhou Autor: Dev, Chekitan S. Coautor: ; Brown, James R., co-autor Zhou, Kevin Zheng, co-autor COTA(S): RE-1268