Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal
Strategic Marketing and Brand Management for hotels / Chekitan S. Dev
COTA(S): 18161
Marketing challenges for the next decade / Chekitan S. Dev [et al.]
COTA(S): 18161.01
A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]; A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]
COTA(S): 18161.02
Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.]
COTA(S): 18161.03
Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
COTA(S): 18161.04
Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
The franchisor - Franchisee. Relationship / James R. Brown [et al.]
COTA(S): 18161.06
Global brand expansion : How to select a market entry strategy / Chekitan S. Dev. [et al.]
COTA(S): 18161.07
Looking beyond RevPar : Productivity Consequences of Hotel Strategies / Chekitan S. Dev. [et al.]
COTA(S): 18161.08