The impact of online reviews on hotel booking intentions and perception of trust / Beverley A. Sparks, Victoria Browning
Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior / Beverley A. Sparks, Helen E. Perkins, Ralf Buckley
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern / Beverley A. Sparks, Kevin Kam Fung So, Graham L. Bradley