Marketing philosophies: evidence from Turkey / Cevat Tosun, Fevzi Okumus, Alan Fyall
Incorporating local and international cuisines in the marketing of tourism destinations: the cases of Hong Kong and Turkey / Bendegul Okumus, Fevzi Okumus, Bob McKercher
Strategic orientation and performance of tourism firms: Evidence from a developing country / Umut Avci, Melih Madanoglu, Fevzi Okumus