Strategic marketing : a lodging "end run" / Mark W. Cunningham, Chekitan S. Dev
Marketing challenges for the next decade / Chekitan S. Dev, Michael D. Olsen
Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao
Global brand expansion: how to select a market entry strategy / Chekitan S. Dev, James R. Brown, Kevin Zheng Zhou
Winners and losers during the great recession: the positive impact of marketing expenditures / Amrik Singh, Chekitan S. Dev