Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
COTA(S): 18161.04
Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
The franchisor - Franchisee. Relationship / James R. Brown [et al.]
COTA(S): 18161.06
Global brand expansion : How to select a market entry strategy / Chekitan S. Dev. [et al.]
COTA(S): 18161.07
Looking beyond RevPar : Productivity Consequences of Hotel Strategies / Chekitan S. Dev. [et al.]
COTA(S): 18161.08
Managing Hotel Brand Equity : A customer-centric framework for assessing Performance / Keshav Prasad [et al.]
COTA(S): 18161.09
Managing Marketing relationships / Chekitan S. Dev. [et al.]
COTA(S): 18161.10
Also do well / Tania Salas [et al.]
COTA(S): 18161.11
Safeguarding your Customers : The Guest's view of hotel security / Julie Feickert [et al.]
COTA(S): 18161.12