1.		Understanding customer choices: a key to successful management of hospitality services / Rohit Verma, Gerhard Plaschka, Jordan J. Louviere Autor: Verma, Rohit Coautor: ; Plaschka, Gerhard Louviere, Jordan J
2.		The art and science of customer choice modeling: reflections, advances, and managerial implications / Rohit Verma, Gerhard Plaschka Autor: Verma, Rohit Coautor: ; Plaschka, Gerhard