Turismo de Portugal

Título/Resp.:

Evaluating different bases for market segmentation : a comparison of geographic origin versus activity participation for generating tourist market segments / Gianna Moscardo, Philip Pearce, Alastair Morrison

Autor(es):

Moscardo, GiannaPearce, Philip L.Morrison, Alastair M.

Publicação:

[S.l.: s.n.]

IN:

Journal of Travel & Tourism Marketing. - New York; RE-1562; 

 

Vol. 10, nº 1 (2000), p. 29-50; RE-1562

Assunto(s):

TuristasComportamentoPreferênciasAspectos geográficos

Analíticos