Understanding Japanese tourists' shopping preferences using the Decision Tree Analysis Method / Samuel Seongseop Kim, Dallen J. Timothy, Jinsoo Hwang
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry / Jinsoo Hwang, Heesup Han
Are other customer perceptions important at casino table games? Their impact on emotional responses and word-of-mouth by gender / Jinsoo Hwang and Heesup Han
The value-belief-emotion-norm model: investigating customers' eco-friendly behavior / Heesup Han, Jinsoo Hwang and Myong Jae Lee