1. | Hotel management loyalty: a strategic commitment / John T. Bowen, Stowe ShoemakerAutor: Bowen, John T. Coautor: ; Shoemaker, Stowe | ||
2. | Marketing for Hospitality and Tourism / Philip R. KotlerAutor: Kotler, Philip Data Publicação: 2014 Coautor: Bowen, John T. | ||
3. | Restaurant marketing for owners and managers / Shock, Patti J.Autor: Shock, Patti J.; Bowen, John T.; Stefanelli, John M. Data Publicação: 2014 Meunier, Emmanuel | ||
4. | Oportunidades para os destinos usarem as redes sociais para co-criar / John T. BowenAutor: Bowen, John T. | ||
5. | Marketing for Hospitality and Tourism / Philip KotlerAutor: Kotler, Philip Data Publicação: cop. 2006 Coautor: Bowen, John T. |