| 1. | Marketing for hospitality and tourism / Philip Kotler, John Bowen, James MakensAutor: Kotler, Philip Data Publicação: 1999 Coautor: Bowen, John COTA(S): 7236 |  | |
| 2. | Hospitality marketing research: a content analysis and implications for future research / John T. Bowen, Beverly A. SparksAutor: Bowen, John Coautor: ; Sparks, Beverley |  | |
| 3. | The effect of employee uniforms on employee satisfaction / Kathy Nelson, John BowenAutor: Nelson, Kathy Coautor: ; Bowen, John | | |
| 4. | Comentary on loyalty: a strategic commitment / Stowe Shoemaker, John BowenAutor: Shoemaker, Stowe Coautor: ; Bowen, John | | |
| 5. | Hotel and tourism trends / John BowenAutor: Bowen, John COTA(S): 10325-I.04 | | |
| 6. | Marketing 3.0: a era da participação e colaboração / John BowenAutor: Bowen, John COTA(S): RP-1789 | | |