1.		A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu Autor: Soyoung, An Coautor: ; Busser, James A. Baloglu, Seyhmus
2.		Destination Image and brand personality of Jamaica: a model of tourist behavior / Seyhmus Baloglu, Tony Leonard Henthorne, Safak Sahin Autor: Baloglu, Seyhmus Coautor: ; Henthorne, Tony L. Sahin, Safak