1.		Understanding accommodation search query formulation: the first step in putting heads in beds' / Bing Pan , Stephen W. Litvin, Thomas E. O' Donnell Autor: Bing, Pan Coautor: ; Litvin, Stephen W., co-autor O' Donnell, Thomas E., co-autor
2.		Travel blogs and the implications for destination marketing / Bing Pan, Tanya MacLaurin, John C. Crotts Autor: Bing, Pan Coautor: ; MacLaurin, Tanya L., co-autor Crotts, John C., co-autor
3.		Travel queries on cities in the United States: implications for search engine marketing for tourist destinations / Zheng Xiang, Bing Pan Autor: Zheng, Xiang Coautor: ; Bing, Pan
4.		The long tail of destination image and online marketing / Bing Pan, Xiang (Robert) Li Autor: Bing, Pan Coautor: ; Xiang, Robert Li
5.		The dynamics of search engine marketing for tourist destinations / Bing Pan, Zheng Xiang, Rob Law, Daniel R. Fesenmaier Resp- Sec.: Bing, Pan Zheng, Xiang Law, Rob Fesenmaier, Daniel R.
6.		A framework of search engine use for travel planning / Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob Law Resp- Sec.: Fesenmaier, Daniel R. Zheng, Xiang Bing, Pan Law, Rob
7.		The power of search engine ranking for tourist destinations / Bing Pan Autor: Bing, Pan