Framing New Zealand: Understanding tourism TV commercials / Steven Pan, Henry Tsai, Jinsoo Lee
The role of TV commercial visuals in forming memorable and impressive destination images / Steve Pan
Travel photos: Motivations, image dimensions, and affective qualities of places / Steve Pan, Jinsoo Lee, Henry Tsai
Inducible or Not—A Telltale from Two Movies / Steve Pan, Nelson Tsang
Differences in tourist attitude and behavior between mainland chinese and taiwanese tourists / Samuel Seongseop Kim, Yim King Penny Wan, Steve Pan
Using chinese travel blogs to examine perceived destination image: the case of New Zealand / Minghui Sun, Chris Ryan, Steve Pan
Promoting tourism, projecting power: the role of television commercials / Steve Pan, Carla Santos, Seongseop Kim