CHAID-based segmentation: international visitors' trip characteristics and perceptions / Cathy H. C. Hsu, Soo K. Kang
Expectation, motivation, and attitude: a tourist behavioral model / Cathy H.C.Hsu, Liping A. Cai, Mimi Li
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market / Patrick Legohérel, Cathy H.C. Hsu, Bruno Daucé
Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks
Emotional encounters of Chinese tourists to Japan / Mingjie Ji, Mimi Li and Cathy H. C. Hsu