Understanding accommodation search query formulation: the first step in putting heads in beds' / Bing Pan , Stephen W. Litvin, Thomas E. O' Donnell
Travel blogs and the implications for destination marketing / Bing Pan, Tanya MacLaurin, John C. Crotts
Travel queries on cities in the United States: implications for search engine marketing for tourist destinations / Zheng Xiang, Bing Pan
The long tail of destination image and online marketing / Bing Pan, Xiang (Robert) Li
The dynamics of search engine marketing for tourist destinations / Bing Pan, Zheng Xiang, Rob Law, Daniel R. Fesenmaier
A framework of search engine use for travel planning / Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob Law
The power of search engine ranking for tourist destinations / Bing Pan